As a sceptic of Valentine’s Day and the increasing influence of commercialisation on public days like Christmas, new year and Easter.

The simple fact is that idiots pay these high prices which have been subjected to a 50% price mark up in most cases.

Globalisation has a role in creating this as commercialisation, greater individualism and choice as well as the definition of identity shifting to your consumption and ownership of material goods rather than your role has given rise to this.